Best Buy Store Experience Design
Best Buy is a leading consumer electronics retailer founded in Minnesota in 1966, with stores across the United States and Canada. Its in-store experience uses signage, environmental graphics, and promotional messaging to help customers navigate products, services, and offers throughout the store.
As a Production Designer on the Store Experience Design team, I partnered with designers, project managers, legal partners, and production artists to take approved concepts through production. I typically managed 10–12 files per week, with peak periods reaching 16–18, often across multiple projects and store formats at once. My role was to keep the original design intact while making sure every file was accurate, consistent, legally compliant, and ready for production.
I adapted approved creative across different signage formats, sizes, and store applications using established templates, dielines, brand standards, and production specs. I checked everything from typography and imagery to pricing, SKUs, offer details, disclaimers, legal copy, and overall consistency. I worked with project managers and legal partners to resolve questions and make revisions, and partnered with the production manager to confirm substrates and specs and make sure file slugs stayed up to date. I also presented secondary holiday kit work during internal creative reviews, took feedback from designers, and made revisions before production. To keep myself organized and avoid reinventing the wheel, I created a Miro archive of past projects I could reference and an Excel tracker to manage assignments, deadlines, and project status.
My attention to detail helped me catch inconsistencies and production issues before files moved forward, helping improve the overall quality and accuracy of the work. Bringing production work in-house also gave leadership a clearer picture of how much work was moving through the team and helped manage the number of promotional offers being produced. The experience played to what I do best as a production designer: untangling complex projects, catching the tiny details, and finding ways to make creative production more accurate, organized, and efficient.